Independent Financial Advisers & Employee Benefit Consultants

Helping businesses and individuals plan for a secure financial future


Who We Are

Established in 2015 by Phil and Liz Denton, Which Way Financial Solutions provides expert advice across pensions, protection, and employee benefits. Based in Melton Mowbray, we work with clients across the East Midlands and beyond — helping employers and individuals make confident financial decisions.

Our Services Overview

We offer bespoke services to meet the needs of our corporate and individual clients.

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For Employers

Tailored employee benefit solutions, from pensions and group protection to ongoing support and governance.

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For Individuals

Independent financial advice to help you plan for retirement, protect your family, and invest with confidence.

Why Choose Us?

With over 28 years of experience in financial services, we understand that every client is different.

Over 28 years of experience in financial services

Regulated and trusted advisers

Personal, long-term relationships with clients

Practical advice tailored to each individual and organisation

Our Process

Understand your situation

We take the time to get to know you, your business, and your goals.

Create a plan

We design a practical, tailored solution that fits your needs.

Implement & support

We put your plan into action and provide ongoing support and communication.

Review & refine

We’ll regularly review your arrangements to make sure everything stays on track.

  • “Phil and the team at Which Way Financial Solutions have been a trusted partner for years — always approachable and professional.”
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Ready to start planning your financial future?

Whether you’re looking to support your employees or secure your own financial goals, we’re here to help.