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Legal Details

Which Way Financial Solutions Ltd is an appointed representative of Lyncombe Consultants Limited which is authorised and regulated by the Financial Conduct Authority FRN: 618025.

Registered Office: Pera Business Park, Nottingham Road, Melton Mowbray, Leicestershire, LE13 0PB. Registration in England & Wales number 9663841. The guidance and/or advice contained in this website is subject to UK regulatory regime and is therefore restricted to consumers based in the UK.

The information contained in this website is provided in good faith. Whilst every care has been taken in the preparation of the information, no responsibility is accepted for any errors which, despite our precautions, it may contain. No financial advice is given, nor intended to be given, in this website and no liability will be accepted in respect of any action you may take as a result of reading the website. Should you require specific advice or guidance you should either get in touch with us directly.

Some topics discussed in this website are not regulated by The Financial Conduct Authority for example: Group Life Assurance arrangements (unregulated) and Master Trust Pension Schemes (regulated by The Pensions Regulator).

The Financial Ombudsman Service (FOS) is an agency for arbitrating on unresolved complaints between regulated firms and their clients. Full details of the FOS can be found on its website at


For you to be able to understand the care with which Which Way Financial Solutions Ltd will protect, use and store your Personal Information we have created this online policy for you to read.

By Personal Information we mean any information/data that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, an e-mail address or other contact information, whether at work or at home.  This information is only required in certain circumstances such as requiring us to make contact with you, generally you can use the Which Way Financial Solutions Ltd website without telling us who you are or giving Personal Information about yourself.

Which Way Financial Solutions Ltd, in full compliance to the General Data Protection Regulation (GDPR), introduced on 25 May 2018, will only use Personal Information that you choose to provide us with internally (within the Which Way Financial Solutions company) but this information will be securely stored within the UK. Third party suppliers may store information in other countries but will ensure they comply with GDPR regulations.  Which Way Financial Solutions Ltd will not sell data to any third party. We may share data with product providers or suppliers that will be working with us to deliver services to you which we are engaged to provide.

Cookies and Other Tracking Technologies

A “cookie” is defined as a small text file that may be used to collect information about website activity and may serve to recall Personal Information that has previously been provided by a web user.  Some of our pages make use of “cookies” and/or other tracking technologies.  Dependent on the browser you use, you should be able to control cookies, including whether or not you permit their use as well as how to remove them.

Internet browsers can be set to notify you if you receive cookies or you can choose to block cookies entirely within your browser, but please note that choosing to erase or blocking cookies, means that you will need to re-enter your original user ID and password to gain access to certain parts of the web site.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed.  This allows Which Way Financial Solutions to consider how to improve our site and your experience of using it.  For statistical purposes we may also analyse information that does not contain Personal Information.

We take protecting your privacy seriously and as such we have implemented the following principles:


If Which Way Financial Solutions Ltd collects any Personal Information on the web, we will post a purpose statement explaining why and how Personal Information will be collected.


Whether or not you provide Personal Information to Which Way Financial Solutions Ltd is entirely your choice.  As mentioned above, the notice we will provide, should help you to make this choice.

Should you decide not to provide Personal Information that may be requested, you may be unable to fully use the services provide by Which Way Financial Solutions Ltd.  Should Which Way Financial Solutions Ltd have a contractual or other business relationship or partnership with you, we will naturally maintain contact with you.


If Which Way Financial Solutions Ltd holds any Personal Information about you, we will take all reasonable and appropriate steps to protect such data from any unauthorised access or disclosure.

Access / Accuracy

Which Way Financial Solutions will always seek to maintain accurate Personal Information.  Should we have collected Personal Information from you we will seek to provide a means of contacting Which Way Financial Solutions Ltd should you need to update or correct any such information that is stored.  Should such means be unavailable or inaccessible, you may send updates and/or corrections to and we will endeavour to update the changes in the information we hold with expediency.

Children’s’ Privacy

Which Way Financial Solutions Ltd’s website is not structured to attract children.  Our service is usually available to those aged 18 and above therefore we will never seek to collect Personal Information from anyone we know to be under 18 years of age (unless there is a specific reason where assisting someone under the age of 18 occurs). In cases where a minor needs support, we will only do it in association with the individual’s parent(s)/legal guardian(s) permission and involvement.


Which Way Financial Solutions Ltd are fully committed to privacy and, as such, we will support current industry initiatives to preserve individual privacy rights on the Internet.  Online privacy protection is an ever-evolving area and this website will constantly evolve to meet these demands.

Should you have any enquiries or comments regarding our Online Privacy Policy, please feel free to contact us at .

Your Consent

By using this website, you consent to the terms of our Online Privacy Policy and to our processing of Personal Information for the purposes given above as well as those explained where we request Personal Information on the web.
You can view our full Privacy Policy for Individual’s here:Privacy Notice