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Legal Details

Which Way Financial Solutions Ltd is an appointed representative of Lyncombe Consultants Limited which is authorised and regulated by the Financial Conduct Authority FRN: 618025.

Registered Office: Office Suite G10, Market View Building, Pera Business Park, Nottingham Road, Melton Mowbray, Leicestershire, LE13 0PB. Registration in England & Wales number 9663841. The guidance and/or advice contained in this website is subject to UK regulatory regime and is therefore restricted to consumers based in the UK.

The information contained in this website is provided in good faith. Whilst every care has been taken in the preparation of the information, no responsibility is accepted for any errors which, despite our precautions, it may contain. No financial advice is given, nor intended to be given, in this website and no liability will be accepted in respect of any action you may take as a result of reading the website. Should you require specific advice or guidance you should either get in touch with us directly.

Some topics discussed in this website are not regulated by The Financial Conduct Authority for example: Group Life Assurance arrangements (unregulated) and Master Trust Pension Schemes (regulated by The Pensions Regulator).

The Financial Ombudsman Service (FOS) is an agency for arbitrating on unresolved complaints between regulated firms and their clients. Full details of the FOS can be found on its website at


For you to be able to understand the care with which Which Way Financial Solutions Ltd will protect, use and store your Personal Information we have created this online policy for you to read.

By Personal Information we mean any information/data that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, an e-mail address or other contact information, whether at work or at home.  This information is only required in certain circumstances such as requiring us to make contact with you, generally you can use the WWFS Ltd website without telling us who you are or giving Personal Information about yourself.

WWFS, in full compliance to the Data Protection Act 1998 will only use Personal Information that you choose to provide us with internally (within the WWFS company) but this information will be securely stored within the UK.  WWFS will not share, or sell, data to any third party.

Cookies and Other Tracking Technologies

A “cookie” is defined as a small text file that may be used to collect information about website activity and may serve to recall Personal Information that has previously been provided by a web user.  Some of our pages make use of “cookies” and/or other tracking technologies.  Dependent on the browser you use, you should be able to control cookies, including whether or not you permit their use as well as how to remove them.

Internet browsers can be set to notify you if you receive cookies or you can choose to block cookies entirely within your browser, but please note that choosing to erase or blocking cookies, means that you will need to re-enter your original user ID and password to gain access to certain parts of the web site.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our site is accessed.  This allows WWFS to consider how to improve our site and your experience of using it.  For statistical purposes we may also analyse information that does not contain Personal Information.

We take protecting your privacy seriously and as such we have implemented the following principles:


If WWFS Ltd collects any Personal Information on the web, we will post a purpose statement explaining why and how Personal Information will be collected.


Whether or not you provide Personal Information to WWFS Ltd is entirely your choice.  As mentioned above, the notice we will provide, should help you to make this choice.

Should you decide not to provide Personal Information that may be requested, you may be unable to fully use the services provide by WWFS Ltd.  Should WWFS Ltd have a contractual or other business relationship or partnership with you, we will naturally maintain contact with you.


If WWFS Ltd holds any Personal Information about you, we will take all reasonable and appropriate steps to protect such data from any unauthorised access or disclosure.

Access / Accuracy

WWFS will always seek to maintain accurate Personal Information.  Should we have collected Personal Information from you we will seek to provide a means of contacting WWFS Ltd should you need to update or correct any such information that is stored.  Should such means be unavailable or inaccessible, you may send updates and/or corrections to and we will endeavour to update the changes in the information we hold with expediency.

Children’s’ Privacy

WWFS Ltd.’s website is not structured to attract children.  Our service is available to those aged 18 and above therefore we will never seek to collect Personal Information from anyone we know to be under 18 years of age.


WWFS are fully committed to privacy and, as such, we will support current industry initiatives to preserve individual privacy rights on the Internet.  On-line privacy protection is an ever-evolving area and this website will constantly evolve to meet these demands.

Should you have any enquiries or comments regarding our Online Privacy Policy, please feel free to contact us at .

Your Consent

By using this web site, you consent to the terms of our Online Privacy Policy and to our processing of Personal Information for the purposes given above as well as those explained where we request Personal Information on the web.